Hey, I’m glad you found this blog. π
My name isn’t important β but here’s what you should know about me: I’m just an ordinary guy living and working in South Korea. No fame, no special title. Just a regular Korean navigating everyday life in this country.
Lately, I’ve noticed something. More and more people around the world are curious about Korea. And honestly? That makes me happy.
But here’s the thing β
The Korea you see on the news, on YouTube, on social mediaβ¦ that’s not the whole story.
The perfectly choreographed K-pop performances, the dramatic K-drama romances, the flawless K-beauty routines β they’re real, yes. But Korea is so much more than that.
It’s the ajumma at the market who gives you extra because she likes your face. It’s the company dinner where your boss keeps refilling your glass whether you want it or not. It’s the silent subway ride home after a long week, surrounded by a hundred strangers who all feel exactly the same way.
That’s the Korea I want to show you.
What Do Koreans Actually Care About?
Here’s something I’ve realized: most people outside Korea think they know what Koreans are into. K-pop. K-dramas. Skincare. And yes β we love those things.
But do you ever wonder what a regular Korean person actually thinks about on a Tuesday morning?
What music are they listening to on the subway? What are they stressed about at work? What do they do the moment they get home after a long day?
These are the questions I want to answer.
Because the truth is β Korean people are curious, hardworking, funny, tired, passionate, and beautifully ordinary. Just like people everywhere else in the world.
A Day in the Life of a Regular Korean Worker
Let me paint you a picture.
The alarm goes off early. Most Korean office workers start their day before 9am, and the commute β especially in cities like Seoul or Daegu β can be long. The subway is packed. Everyone is on their phone. Nobody talks.

At the office, the atmosphere is professional but intense. Korean work culture is known for being demanding. Long hours are common. Hierarchy matters. You address your seniors with respect, always.
But here’s what people don’t show you β the moments in between.
The 10-minute coffee break where colleagues joke around. The group lunch where everyone shares food from the same table. The quiet camaraderie of people who spend more time with their coworkers than their own families.
That’s real Korean work life.
After Work β What Do Koreans Actually Do?
This is where it gets interesting.
After a long day at work, Koreans don’t just go home and sleep. There’s a whole world that comes alive after 6pm.
Some go to the gym β fitness culture in Korea has exploded in recent years. Others head to a cafe β Korea has more cafes per capita than almost any country in the world. Some meet friends for chimaek (chicken and beer), one of Korea’s greatest inventions.

And then there are the hobbies. Koreans are passionate about their personal interests β hiking, gaming, reading webtoons, learning new skills, taking walks along the Han River.
The other half is a people who know how to enjoy life β quietly, warmly, and fully.
How Koreans Build Wealth β The Real Financial Life of Koreans

Here’s something most foreigners never hear about β Koreans are surprisingly serious about money.
Behind the cafes and K-pop concerts, there’s a whole culture of saving, investing, and building wealth that most outsiders never see.
Many Koreans actively invest in the stock market β both Korean stocks and global ones like US tech companies. Apps like Toss and Kakao Pay have made investing incredibly easy, and even young Koreans in their 20s are building investment portfolios.
Real estate is another obsession. In Korea, there’s a unique system called “jeonse” β where a tenant pays a large lump sum deposit instead of monthly rent, and gets it back when they leave. It’s unlike anything in the world, and understanding it tells you a lot about how Koreans think about money.
Then there’s “jeok-geum” (μ κΈ) β a Korean savings account where you deposit a fixed amount every month and get a higher interest rate at the end. Almost every Korean has one.
And recently? Cryptocurrency. Korea is one of the most active crypto markets in the world. Koreans love Bitcoin, Ethereum, and Korean-born coins too.
The goal for most Koreans? Own an apartment. Have stable savings. Retire comfortably. It sounds simple β but in one of the world’s most expensive housing markets, it’s anything but easy.
This is a topic I’ll dive deep into on this blog β because understanding how Koreans manage money tells you everything about how we live, what we value, and what keeps us up at night.
What This Blog Is Really About
I don’t have a fixed topic. I’ll write about whatever feels real and honest.
Some posts will be about K-pop or K-dramas. Some will be about food, travel, and the best spots only locals know. But many will be about the small, everyday moments that never make it onto social media.
The morning routines. The office politics. The weekend plans. The things Koreans worry about, laugh about, and dream about.
And most importantly β I want to hear from YOU.
What are you curious about? What do you want to know about Korea that nobody has ever told you honestly?
Ask me anything. Leave a comment. Send a message. I’ll answer every single question β no matter how big or small.
Because that’s why I started this blog. Not to show you a perfect version of Korea. But to show you the real one.
So β shall we explore Korea together? π°π·
See you in the next post.
β Your Korean friend π
